![]() According to statistics from MDG Advertising, 91% of companies believe that inaccurate data is the prime culprit behind misspends in marketing. But there are several roadblocks to slow you down, such as the lack of reliable market predictions or process silos. But if you spend too little, your whole sales funnel will go awry! □Ĭalibrating your marketing spend is a non-negotiable part of aligning your business goals with overall marketing initiatives. You go super generous with funds, and there’s the risk of blocking other growth investments. It will increase the profitability of your business so carefully plan your marketing budget.Anyone in the finance profession would confirm that planning a marketing budget is both an art and a science. It will help you to design your marketing strategies to successfully get the attention of the target market. Do not forget to consider the nature and market demand of your products. ![]() The success of your marketing strategies widely depends on marketing budget planning.
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